Professional Summary

Bio

I began my career with a love for writing and fashion, which led me to Lectra, an integrated technology solutions provider that automates the product lifecycle for its softgoods clients (inclusive of Fashion/Apparel). Since then, I've become a well-rounded and seasoned marketing professional with 9 years of experience in technology and education for multiple B2B markets from Fashion/Apparel, Furniture, and Automotive to Composites, and Healthcare. My experience in marketing runs the gamut from Marketing Research, Communications, and Event Management to Demand Generation, Campaign Management, Content Marketing and Leadership, as well as, it has provided me the opportunity to work both domestically and internationally. I received a bachelors degree in Consumer Journalism from the University of Georgia.

Career Highlights

Campaign Management | Demand Generation

• Built pipeline of over $25M in 2 years.
• Generated over $3M in revenues directly linked to marketing.
• Achieved 102% of annual education conference sales goal.
• Secured 75% recurring software contract customer base, while simultaneously identified $500k+ in up-sell opportunity.

Integrated a holistic marketing approach, utilizing multi-touch points across various channels and stages of the opportunity lifecycle. Engaged cross-functional teams by aligning marketing, sales and professional service goals. Leveraged database, CRM and sales knowledge to craft targeted messaging and ensure direct marketing. Devised strategy and goals, reinforced process and measured ROI.

Marketing Communications | Branding

• Improved thought-leadership.
• Streamlined branding for company merger.
• Increased media placements and engagements 3-fold.
• Secured large and small client case studies/testimonials.

Leveraged content marketing, social channels and business partners, engaging in conversations on relevant topics with clients. Championed brand consistency across communications - internal and external. Developed communications strategy. Doubled external communications; utilized customer testimonials in written format, video and speaking engagements.



Event Management | Customer Experience

• Doubled revenue for annual partner event.
• Reduced online event costs, improving profitability and revenue growth.
• Generated over $1M revenues on show floor for international tradeshow.
• Managed over 20 events ranging from large and small tradeshows, user conferences, seminars and speaking engagements.

Leveraged and implemented new online event tools, shifted to and increased the number of virtual seminars, improving overall bottom line. Created a story revolved around customer identity, aligned message with need. Managed budgets and cross-functional staff; utilized events as an integral touchpoint along the customer buying cycle.

Marketing Management | Leadership

• Led marketings teams of up to 9 people, domestic and international
• Devised sales packages and pricing guidelines, as well as, customer targeting strategy.
• Managed and created marketing plans, budgets and metrics to gauge ROI.
• Implemented marketing automation system to integrate with sales and marketing CRM tool.

Championed vision and strategy. Defined key goals based on vision and strategy. Analyzed data and customer behaviors and feedback to further support direction. Monitored results and areas of improvement - operationally and individually. Fostered open communication and collaborative working environment.