I keep hearing this phrase more and more. Just this week @Pardot's #B2BInspiration Tour, it was a huge discussion. And today, I saw this article posted on Fast Company...so I thought I would share.
A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever
Today the brand “voice” takes a front seat, while the hard sell takes a step back, and artfully communicating to your audience is critical in a feed-based advertising landscape that is here to stay.
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